PBR's Unleash The Beast Makes its First Appearance in Wichita Since 2011
Wichita, Kansas – The PBR (Professional Bull Riders) today announced its 2025 competition schedule for its elite Unleash The Beast, set to bring the world’s Top 40 bull riders and rankest bovine athletes to 25 cities across 20 states. Unleash The Beast will stop in Wichita, Kansas at INTRUST Bank Arena Dec.13-14, marking their first return in more than a decade.
Throughout the seven-month individual season, the premier Unleash The Beast will hold 23 regular season events, highlighted by PBR’s debut in Pittsburgh, Pennsylvania, the first-ever elite tour event in Palm Springs, California, and a return to both Ontario, California, and Wichita, Kansas. The season will conclude with the 2025 PBR World Finals: Unleash The Beast in Texas. The sport’s most prestigious event will begin in Fort Worth at Cowtown Coliseum with Eliminations from May 8-11 and Ride For Redemption from May 14-15, concluding with the Championship in Arlington at AT&T Stadium from May 17-18.
For the third consecutive season, the Unleash The Beast campaign will begin in Tucson, Arizona, at Tucson Arena, when the 2025 season opens on Nov. 15-16, 2024.
The following weekend, on Nov. 23-24, for the first time in nearly 15 years, the premier series will travel to Toyota Arena in Ontario, California. While the PBR Pendelton Whisky Velocity Tour visited the city annually from 2014-18, the Unleash The Beast hasn’t bucked in Ontario since August 2010.
PBR premier series competition will continue throughout December, as the Unleash The Beast bucks back to St. Louis, Missouri, for the 26th time, stopping at the Enterprise Center on Dec. 7-8, before returning to INTRUST Bank Arena in Wichita, Kansas on Dec. 13-14 for the first time since 2011. Wichita returns to the Unleash The Beast schedule after the city has held a popular Velocity Tour event annually since 2014.
The Unleash The Beast will then return to the Northeast holding events in Manchester, New Hampshire (SNHU Arena), and Albany, New York (MVP Arena) on Dec. 20-21 and Dec. 27-28, respectively.
The 2025 calendar year will begin with PBR’s 18th trip to the “World’s Most Famous Arena,” as Madison Square Garden in New York City hosts the Unleash The Beast on Jan. 3-5.
Following return trips to both Chicago, Illinois (Jan. 10-11 | Allstate Arena) and Houston, Texas (Jan. 17-18 | Toyota Center), the Unleash The Beast will debut in Pittsburgh, Pennsylvania, at PPG Paints Arena on Jan. 24-25, one year after the premier series sold-out a three-day event in nearby Johnstown.
The Unleash The Beast will then return to California for the second time during the 2025 season, visiting Golden1 Center in Sacramento, California on Jan. 31-Feb. 2. The fan-favorite event in California will be followed by just the sixth ever Unleash The Beast event held in Salt Lake City, Utah, when the premier series returns to Delta Center, home of the NBA’s Utah Jazz, on Feb. 7-8.
PBR’s Unleash The Beast will also visit Indianapolis (Feb. 14-15 | Gainbridge Fieldhouse) and Jacksonville, Florida (Feb. 22-23 | VyStar Veterans Memorial Arena) to conclude February, before an action-packed start to March, including return trips to Milwaukee, Wisconsin (March 1-2 | Fiserv Forum), Little Rock, Arkansas (March 8-9 | Simmons Bank Arena) and Louisville, Kentucky (March 15-16 | KFC Yum! Center).
The Unleash The Beast will then travel West, returning to California and debuting at Acrisure Arena in Palm Desert on March 21-23, before the season concludes with events in New Mexico, South Dakota, Billings and Nampa. For the first time in history, Tacoma will host the Unleash The Beast’s regular-season finale inside the Tacoma Dome before the World Finals to be held on April 26-27.
The PBR’s crown jewel, the 2025 PBR World Finals: Unleash The Beast, will return to the Lone Star State for the fourth consecutive season in May, again featuring a unique three-part, tournament-style format that will crown the 2025 PBR World Champion. Eliminations (May 8-11) and Ride For Redemption (May 14-15) will again take over Cowtown Coliseum, setting the 25-rider field that will compete at the Championship, scheduled for May 17-18 at AT&T Stadium in nearby Arlington, which will ultimately determine the season’s World Champion. For nearly two weeks, PBR will bring North Texas non-stop bull riding action like never before, along with can’t-miss, fun-for-all-ages fan programing throughout the greater Dallas-Fort Worth Metroplex.
The 2025 schedule announcement follows an historic 2024 individual campaign, as the PBR broke numerous attendance and competition records.
During the 2024 season, the premier Unleash The Beast hosted more than 536,000 fans, including selling out 18 event days.
On the dirt in 2024, a dominant Cassio Dias (Sao F. de Sales, Brazil) etched his name in the PBR record books inside AT&T Stadium, crowned the 2024 World Champion.
Persevering through what appeared to be a season-ending injury sustained during Eliminations, Dias, who donned the chaps of the late Lane Frost in his quest for bull riding glory, was released from the hospital and several days later outlasted a hard-charging John Crimber (Decatur, Texas) to become just the second rider in history to win the World Championship and Rookie of the Year honor in the same season.
2025 PBR UNLEASH THE BEAST SCHEDULE
DATE CITY VENUE
Nov. 15-16, 2024 Tucson, Arizona Tucson Arena
Nov. 23-24, 2024 Ontario, California Toyota Arena
Dec. 7-8, 2024 St. Louis, Missouri Enterprise Center
Dec. 13-14, 2024 Wichita, Kansas INTRUST Bank Arena
Dec. 20-21, 2024 Manchester, New Hampshire SNHU Arena
Dec. 27-28, 2024 Albany, New York MVP Arena
Jan. 3-5, 2025 New York City, New York Madison Square Garden
Jan. 10-11, 2025 Chicago, Illinois Allstate Arena
Jan. 17-18, 2025 Houston, Texas Toyota Center
Jan. 24-25, 2025 Pittsburgh, Pennsylvania PPG Paints Arena
Jan. 31-Feb. 2, 2025 Sacramento, California Golden1 Center
Feb. 7-8, 2025 Salt Lake City, Utah Delta Center
Feb. 14-15, 2025 Indianapolis, Indiana Gainbridge Fieldhouse
Feb. 22-23, 2025 Jacksonville, Florida VyStar Veterans Memorial Arena
March 1-2, 2025 Milwaukee, Wisconsin Fiserv Forum
March 8-9, 2025 Little Rock, Arkansas Simmons Bank Arena
March 15-16, 2025 Louisville, Kentucky KFC Yum! Center
March 21-23, 2025 Palm Springs, California Acrisure Arena
March 28-30, 2025 Albuquerque, New Mexico The Pit
April 4-6, 2025 Sioux Falls, South Dakota Denny Sanford PREMIER Center
April 12-13, 2025 Billings, Montan First Interstate Arena at MetraPark
April 18-19, 2025 Nampa, Idaho Ford Idaho Center
April 26-27, 2025 Tacoma, Washington Tacoma Dome
* May 8-11, 2025 Fort Worth, Texas Cowtown Coliseum
* May 14-15, 2025 Fort Worth, Texas Cowtown Coliseum
* May 17-18, 2025 Arlington, Texas AT&T Stadium
* 2025 PBR World Finals
For more information about the PBR and the 2025 PBR Unleash The Beast schedule, to check out ticket on-sale dates, and to purchase tickets, visit PBR.com.
Stay tuned to PBR.com for the latest news and results and be sure to follow the sport on all social media platforms at @PBR.