INTRUST Bank Arena Continues to Lead US Venues on Social Media

(Wichita, Kan.) – The SMG-managed INTRUST Bank Arena continues to lead US venues on social media and is currently ranked #1 in the US and #3 in the world among mid-size venues in the most recent edition of the Venues Today Social Media Power 100 Chart, released in their August issue. The chart ranks venues' social media reach using a number of publicly available data points among Facebook, Twitter, Foursquare and Instagram.

“Our marketing team has done a tremendous job of keeping social media a top priority and in turn becoming leaders in content innovation and fan engagement,” said SMG Director of Sales & Marketing, Christine Pileckas. “Our fans know they can rely on our social media networks to ask questions and receive responses, stay updated on event information, be the first to learn about contests and more, and we aim to keep it that way.”

Venues Today prequalifies more than 400 venues for consideration and weights scores for venue size and market size. This chart uses a weighted ranking curve so readers can quickly compare engagement within their own size category. INTRUST Bank Arena falls in the 10,001 to 15,000 capacity category and ranked 3rd within the category. Leading the rankings in this category are Budweiser Gardens in London, Ontario and MTS Centre in Winnipeg, Manitoba.